Javier Faroni

Javier Faroni is an Argentine entrepreneur whose businesses span live entertainment, ticketing, and international sports services, built over a 36-year career.

He was born in General Roca, a small town in the province of Córdoba, and moved to Mar del Plata as a child. He found the work that would define him at eleven, when his grandmother took him to a Mar del Plata theatre at the invitation of the actor Carlos "Carlín" Calvo. He refused a seat in the stalls and asked to go backstage instead. He came back the following night, and the one after that, and spent several summers as the company's errand boy. From sixteen he moved between Mar del Plata and Buenos Aires.

His first job in the capital was as a production assistant on "Tango, Tango," with Roberto Goyeneche and Norma Pons, while he lived in a boarding house around the corner from the Teatro Lola Membrives. Eight months later the run closed and the work went with it. A short spell as a magazine reporter followed before he returned to production for good. His first show as a producer, "El Zorro" at the Teatro Maipo, lost money.

Faroni Producciones grew from there into one of Argentina's established theatrical production companies, with more than thirty years of history. Its catalogue runs to roughly ninety works staged along Avenida Corrientes and across the Mar del Plata summer seasons. He has also produced in the United States, at the Nuevo Teatro América in Miami.

His later ventures extended the same business into adjacent markets. Deportick is a ticketing platform serving live sport and entertainment across Argentina. TourProdEnter LLC is an international sports marketing, logistics and event management agency.

He has kept a deliberately low public profile throughout. He is rarely photographed, and for years the Faroni Producciones credit did not appear on his own posters.